19. Leading with Curiosity and Courage, with Samantha Avivi, CMO Bayer

On this episode, host Lauren Douglass sits down with Samantha Avivi, Chief Marketing Officer of Bayer, to talk about leadership, purpose, and knowing when to pivot. Samantha, a seasoned marketing leader with an iconic advertising legacy in her DNA, shares how curiosity, values, and courage have shaped her journey and helped navigate a purpose-driven career in brand leadership. She reflects on the power of prioritization, the myth of “doing it all,” and how she learned to stop and truly savor milestones. If you’re navigating big decisions, trying to lead with more intention, or simply want to hear from someone who’s walked the walk, this one’s for you. Let's get into it.